Senior Content Officer (Video and Social Media)

Job Title: Senior Content Officer (Video and Social Media)

Department: Marketing, Student Recruitment and Admissions

Contract Type: Permanent 

Grade: 7

Salary: 43,297.57 to 50,562.57 per annum inclusive of London Allowance

Location: Bloomsbury, London

Hours: 35 hours per week

About the Role

SOAS University of London is seeking a creative and strategic Senior Content Officer (Video and Social Media) to help shape our digital presence and engage prospective students around the world.

This role sits within the Marketing, Student Recruitment and Admissions (MSRA) Directorate, which leads the university’s global marketing and recruitment activity. You will play a key role in telling the SOAS story through compelling video and social media content, helping to showcase our unique academic offer, diverse student community and global outlook.

You will produce high-quality digital content that supports student recruitment and brand awareness, working closely with colleagues across the university and leading our Student Content Creators programme.

This is an exciting opportunity for a creative digital storyteller with strong video production skills, awareness of social media trends and a passion for higher education.

About the Department

The MSRA Directorate ensures recruitment targets are achieved by attracting and admitting well-qualified applicants. This includes delivering marketing campaigns that communicate the values of SOAS and the benefits of studying here, alongside recruitment activity across UK, EU and international markets for programmes delivered on campus, online and through overseas partnerships.

As Senior Content Officer, you will:

Lead video content production

• Produce, film, edit and publish engaging video content across platforms including Instagram, TikTok, LinkedIn, YouTube and the website
• Create content such as student stories, academic interviews, programme videos, campus tours and recruitment event coverage while managing the full production process from concept and scripting to publishing and optimisation

Manage SOAS’s YouTube presence

• Grow and optimise the university’s YouTube channel, ensuring videos include SEO, thumbnails and descriptions, and refining content using analytics and insights

Deliver impactful social media content

• Plan and publish engaging posts aligned with recruitment campaigns and events while maintaining a forward-planning content calendar supporting activities such as Open Days and conversion campaigns
• Work with internal stakeholders to identify and capture authentic stories across the university

Lead the SOAS Student Content Creators programme

• Recruit, train and manage a diverse group of student creators, mentoring them in storytelling, videography and social media content creation, and reviewing user-generated content to ensure quality and brand alignment

Use data to drive performance

• Monitor and report on content performance across platforms, identifying trends and opportunities to increase reach, and tracking competitor activity within the higher education sector

About you

We are looking for someone who combines creative storytelling, strong video production skills and strategic thinking

You will have experience creating digital and video content for social media and strong video production and editing skills using tools such as Adobe Premiere Pro, Final Cut Pro, After Effects or Canva

You will also have experience developing content strategies that drive engagement and brand awareness, excellent storytelling and visual communication skills, a strong understanding of social media platforms and analytics, and experience collaborating with multiple stakeholders.

You will be able to translate complex ideas into engaging and accessible digital content

Further information on the key criteria for the role can be found in the Job Description on our website

We Offer:

• Generous Holiday Entitlement: 30 days annual leave, plus bank holidays and up to 5 closure days
• Flexible Working Arrangements: We recognise the importance of flexibility and offer options to help you manage your professional and personal commitments effectively.
• Generous occupational pension scheme: To provide financial security for your future
• Learning and Development: We are dedicated to your professional growth and development and offer diverse learning and development opportunities to enhance your skills and advance your career.
• Health and Well-being Initiatives: Take advantage of our cycle to work scheme, eye tests, and season ticket loan to support your health and mobility.
• Enhanced Family Leave: We offer enhanced maternity, paternity & partner leave, and shared parental leave to support you during significant life events.
• Employee Assistance Programme: Access our confidential EAP for advice and support whenever needed.
• Discounted Gym Membership: Maintain your fitness with our discounted gym membership.

How to Apply: 

Please complete the online application form, upload your CV and a supporting statement

Closing date: 06 April 26                       

Use of AI

While AI tools can be beneficial, we value the personal touch and authenticity in job applications. We encourage you to highlight your unique experience, knowledge, skills, and abilities, ensuring all information is accurate. Please use AI tools responsibly and with integrity throughout the application and selection process.

Further information

Successful candidates must demonstrate eligibility to work in the UK in accordance with the Immigration, Asylum and Nationality Act 2006

We are not able to offer sponsorship for candidates who do not currently have the right to work in the UK.

If you have any questions please contact us via the HR Contact Form | SOAS

For information on how and why SOAS processes personal data about its job applicants, please read our Job Applicant Notice.